Alohas to open first-ever UK store in London's Soho
Barcelona-born sustainable footwear brand Alohas, which is slowly but surely becoming cult favourite footwear, is officially stepping onto the UK high street with its first store in London this September.
Nestled in Soho at 45 Beak Street, the space will showcase the brand’s signature on-demand model, offering fans the chance to try iconic footwear and best-selling designs before ordering them to be made and shipped directly, reducing overproduction and championing sustainability.
Founded by Alejandro Porras, Alohas has rapidly expanded its international footprint, with stores now open in Paris, Milan, New York, Amsterdam, Madrid and, of course, Barcelona.
The London opening marks a major milestone in its global growth and a chance to connect directly with the UK market.
"London has always been a global reference point for style and creativity, and opening here feels like a natural step in Alohas’ journey. We can’t wait to connect with our London community in a more personal way," Porras said.
The Soho store will feature samples from Alohas’ most iconic footwear and newest collections, alongside a limited stock of best-sellers available for immediate purchase.
True to the brand’s on-demand ethos, customers can order any other design in-store and have it produced and shipped directly, combining convenience with conscious consumption.
In addition to its Soho flagship, Alohas’ designs are already available in the UK through a number of premium retail partners, including Selfridges, Harrods and Net-a-Porter.
View this post on Instagram
