Alo Yoga unveils new flagship store on London’s Regent Street

Los Angeles-based activewear brand Alo Yoga has opened a new 10,000 sq ft flagship store at 150 Regent Street, building on the success of its first opening in the UK at 33 King’s Road in November 2023.

As previously reported, Alo Yoga will also soon be opening a further two London stores, a 6,070 sq ft space at 75 Brompton Road in late August, followed by a 5,000 sq ft store in Covent Garden’s Seven Dials this autumn.

The new Regent Street store showcases the brand's complete range of apparel for women and men, as well as unisex styles, across loungewear, coordinated sets and elevated leisure looks, encompassing pieces that "fuse fashion, function and fitness".

Danny Harris, Co-founder and Co-CEO of Alo Yoga, said: "We are excited to open our second store on London’s historic Regent Street. This store is more than just a retail space - it provides a chance to connect more deeply with our community.

"We aim to provide a space where our community can not only shop but also experience the mindful lifestyle that Alo represents, fostering connections and promoting mind and body wellness.

"We look forward to becoming a part of the vibrant London community and bringing our unique blend of fashion, performance, and mindfulness to this iconic city."

Regent Street store customers can discover Alo’s "studio-to-street" performance wear crafted from the brand’s signature fabrics, complemented by a curated selection of accessories, footwear – including its new and bestselling ‘recovery sneaker’ designed using cutting-edge technology - and wellness products.

To celebrate the flagship store opening, Alo Yoga is holding a month-long series of special events and community classes. They will include sound healing sessions, breathing classes and nutrition workshops, with each event promising to "infuse a touch of Los Angeles wellness into the heart of London".

Alo Yoga was founded in Los Angeles in 2007 with a mission to spread the transformative power of mindfulness, movement and wellness. The brand has cultivated a dedicated community of celebrities and influential figures worldwide, including Kendall and Kylie Jenner, Rosie Huntington-Whiteley, Hailey Bieber, and Taylor Swift.

Since its inception, Alo has experienced increasing international demand for its products and anticipates continued growth as it expands into more physical locations in the global market.