Alo Yoga reunites with Kendall Jenner for ‘Luxury is Wellness’ AW25 campaign
Los Angeles-based premium fashion and lifestyle brand Alo Yoga has reunited with "longtime muse" Kendall Jenner to front its new ‘Luxury is Wellness’ AW25 campaign.
Launching with the ‘Core Collection’, the campaign, which was shot on location in Amangiri in Utah, introduces a curated capsule of 10 "elevated essentials" hand-selected by Jenner herself.
From the long sleeved, oversized ‘Dreamscape Button Down’ and sculpted ‘Airbrush Onesie’ to the all-new Alo Runner - with breathable double-layer mesh upper and extra firm cushioning at the heel - the collection blends fashion forward design with functional performance, described as "perfect for studio-to-street wear".
Summer Nacewicz, EVP of Marketing & Creative at Alo Yoga, said: "This campaign captures everything we love about Alo - intention, presence, and grounded movement.
"Kendall naturally represents the heartbeat of that story - her presence brings a calm confidence and authenticity that reflects how our community lives and moves. We couldn’t ask for a more aligned muse to guide this narrative."
Jenner added: "Alo’s whole philosophy around wellness really reflects how I try to live, being intentional and taking care of myself from the inside out. Whether I’m traveling, on set, or just at home recharging, I always come back to the little rituals that keep me grounded.
"That’s what Alo is all about. I’ve been connected to the brand for years, so creating this campaign together, especially in such a beautiful and peaceful place, made it all the more special."
The campaign will roll out "in chapters" throughout October, unveiling new colourways and drops.
Jenner is a much sought-after model in the activewear space, having also appeared as the face of Manchester-based Adanola’s campaign for its ‘Feat’ capsule collection in January 2025
