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Alo offers wellness retreat amidst the hustle and bustle of LFW

Chloe Burney
11 September 2024

Sportswear and lifestyle brand Alo Yoga, an official sponsor of London Fashion Week, is opening a wellness retreat dubbed ‘Alo Oasis’ at 180 Strand as a pit stop for LFW goers to re-energise.

The exclusive three-day takeover promises a “tranquil retreat within the dynamic environment of London Fashion Week”, providing a refreshing space during the hustle and bustle.

Guests are invited to studio movement classes, rejuvenating wellness treatments at the Alo Oasis, and an inspiring conversation with world-famous nutritionist and best-selling author Radhi Devlukia, as well as a chance to hear from Marsha Lindsay, Director of Nobu Pilates, and Hannah Coates, beauty and wellness editor at Vogue.

Attendees can also grab a green juice or an Erewhon-inspired smoothie at the Alo juice bar.

"Alo Oasis" experiences include:

  • “Air” - Cryotherapy Recovery
  • “Land” – Grounding Meditation
  • “Ocean” - Sound Bath with Water and Sand Dunes
  • Recharge and Relax at the Alo Wellbeing Hub

In addition, Alo has announced it will be the official host of LFW’s models with a dedicated Models Lounge, in partnership with the British Fashion Council.

This activation marks a substantial expansion of LA-based Alo's European presence and commitment to its physical presence in the UK - following its recent Regent Street Flagship and Covent Garden store openings last month as well as its King's Road store opening in November 2023.

Summer Nacewicz, Executive Vice President of Marketing and Creative at Alo Yoga, said: "This partnership is a powerful statement of our brand as we enter the London market. Alo represents a movement at the intersection of fashion and wellness, and the Alo Oasis perfectly captures this synergy. Amidst the intensity of Fashion Week, attendees can immerse themselves in cutting-edge wellness experiences that offer a moment of calm and rejuvenation."

Alo will showcase during LFW at 180 The Strand from 13 to 15 September.


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