Almost half of UK online clothing shoppers will not pay for delivery

A new survey by leading data and analytics company GlobalData has revealed that 42% of the UK’s online clothing and footwear customers are not prepared to pay anything at all for delivery costs.

Add to that, only 43% are willing to pay a maximum of £5, and just 15.3% are willing to pay over £5 to receive their orders.

The figures emphasise the importance for retailers to either offer free delivery options or limit delivery costs to less than £5 to maximise conversion, though delivery saver schemes are also an option for retailers.

James Yacoub, retail analyst at GlobalData, commented: “Introducing a delivery saver scheme may be a viable option as it can reduce cost per delivery for customers - usually if they place three or more orders - but can also be an effective method to encourage loyalty.

“Retailers such as JD Sports and boohoo.com have offered saver schemes for a number of years and we are now seeing more retailers such as Topshop getting on board by offering unlimited delivery for a year for £9.95.”

The data was taken from GlobalData’s survey of 2,000 nationally representative UK respondents, conducted in June 2019.