AllSaints translates grunge to kidswear in partnership with Next
In celebration of its 30th anniversary, AllSaints, the premium British brand renowned for its grungy aesthetic, has announced five licensed product ranges. This sees the launch of a kidswear line dubbed ‘smALLSAINTS’ - pun intended - with Next.
Founded in 1994, AllSaints has garnered a global following for its unique blend of minimalism and rebelliousness. At the end of April, the brand launched Childrenswear with the same spirit, in partnership with high-street retailer Next.
The company said that it takes “inspiration from some of [its] iconic AllSaints pieces”, whilst also introducing new designs and colourways.
“We’re so excited for our Mini Saints to have their very own collection to express themselves through with all age groups between 4-13 years old catered for”, added AllSaints.
Outfits for boys and girls aged 4-13 years are available online at Next.co.uk now, with a wider global wholesale launch in August 2024. More lines with Next are also set to launch later this year.
In addition to its partnership with Next, AllSaints has licensed eyewear designs with Mondottica, fragrances with Scent Beauty, men’s tailoring with Jack Victor and underwear with Centric Brands.
Catherine Jobling, Chief Operating Officer of AllSaints, commented: "2024 marks an incredible milestone for AllSaints as we celebrate our 30th anniversary. In recognition of this, we are thrilled to be collaborating with exceptional, gold-standard licence partners across multiple categories.
"These partnerships will get our beautiful clothes and fashion accessories to even more customers across the world and take our brand to new heights. In our anniversary year, we also have exciting plans for even more events, activities and partnerships - all of which I think are a fitting tribute to our three decades of helping customers look and feel good!"
