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AllSaints sales up 20% as it continues Asia expansion

Lauretta Roberts
30 October 2017

Sales in London-based contemporary fashion brand AllSaints jumped 20% to £303m in the year to 28 January as it continues its global growth with a particular focus on Asia.

Almost half (47%) of the business' sales now come from its international operations and during the past financial year it entered the Japanese market and focused its attention on airport retail in South Korea, which CEO William Kim said was a way of advertising the brand to Asian travellers in particular the Chinese.

Kim told City AM that the business had plans to move into the Chinese market, the details of which he would be announcing in the new year.

The cost of the AllSaints' expansion, in particular the cost of entering the Japanese market and investment in technology, was felt in its EBITDA which was down 9% to £26m.

During the financial year the business opened 74 stores, including a new store in London's Knightsbridge in June, taking its total to 243, including franchises and concessions, in 27 countries. The business has been majority owned by private equity house Lion Capital since 2011.

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