AllSaints goes bigger and better in Birmingham with new store and here's why

AllSaints, the British brand known for its rock n roll aesthetic and grungey leather jackets, has announced the opening of its first store of 2025 in Birmingham’s Bullring as it looks to expand its presence across the UK, US, Europe and Asia.

AllSaints at Birmingham Bullring, which is 3,207 sq ft, is spread across two floors on the upper level of the shopping centre – a site previously occupied by Ted Baker. Before this, the retailer occupied a single-storey Bullring store.

The new store offers an extensive selection of products for both men and women from logo-emblazoned tracksuits to leather boots and matching handbags.

This follows the opening of AllSaints’ store on Brompton Road on 22 November as well as the recently opened new store in Liverpool ONE.

Frankie Mallinson, AllSaints’ Global Retail Director, said: "We are thrilled to unveil our brand new Birmingham Bullring store. Our teams have worked tirelessly to transform the space into one that embodies AllSaints DNA at every turn. From our signature Singer sewing machines to the custom, AllSaints-embossed leather furniture, every detail has been carefully considered to create an unforgettable customer journey that feels undeniably AllSaints.

"All the work we’ve put into this new store reflects our commitment to providing an unparalleled shopping experience for our customers, while staying true to the essence of our brand. I am incredibly grateful to our immensely talented field and store teams, whose dedication has been instrumental in bringing this vision to life. We can’t wait to welcome both long-standing and new customers into our new Birmingham home."

The Birmingham Bullring store opening marks the latest development in AllSaints’ ongoing global expansion strategy, which the retailer announced in November 2024. Not only has it expanded its presence in its birthplace, the UK, but also overseas. In Europe, the retailer bolstered its presence by opening a new store in Outletcity Metzingen on 7 November. These additions take AllSaints’ total store count to approximately 300 directly operated outlets across the world.

Read 'The Interview: Stuart Trevor - the man, the myth, the retail legend behind AllSaints' here.