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AllSaints continues retail expansion with new store in Egypt

Tom Bottomley
01 October 2024

British fashion brand AllSaints has opened its first store in Africa at Cairo’s Mall of Arabia in Egypt, one the country’s largest shopping malls, as it continues its global retail expansion.

The 2,368 sq ft Cairo store is in line with AllSaints’ new store design concept, which was first launched in Los Angeles last year, and is carrying a broad range of the brand’s clothing, footwear and accessories across men’s and women’s.

AllSaints

The Egypt store opening marks the latest development in AllSaints’ global expansion strategy and follows recent international store openings in Shanghai (the company’s first in mainland China), Taiwan, South Korea, Mexico, Spain and Los Angeles and New York in the US.

Recent UK store openings for AllSaints include at London Bridge, the Trafford Centre in Manchester and two stores in Glasgow, taking AllSaints’ total store count to approximately 300 directly operated outlets across the world.

Peter Wood, CEO of AllSaints, said: "I am thrilled to announce the opening of our first-ever standalone store in Egypt, one of Africa and the Middle East’s largest retail markets.

"We already know there is strong demand for AllSaints in Egypt, having been present in some of the country’s most premium department stores since March. I am confident that the arrival of our standalone store will only strengthen our position in the country and wider region.

"We have a strong international footprint and are committed to growing it further, especially across Europe and Asia, where our offering is particularly resonating. Our new store design has been refined across the UK, Europe, North America and Asia, and I’m incredibly excited for it to make its debut in Egypt.

"AllSaints today is in an incredibly exciting place, and I am hugely grateful to all those involved in making this store opening, and our wider international expansion, a roaring success."

Founded in 1994 by fashion designers Stuart Trevor and his wife, Kait Bolongaro, AllSaints has been owned by private equity firm Lion Capital since 2011.


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