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All Good Things lands at Outlet Shopping at The O2

Tom Bottomley
09 May 2024

Sustainable fashion business All Good Things has opened a 4,000 sq ft store at Outlet Shopping at The O2 in London.

It adds to the fashion retailer’s existing store at The Mall at Cribbs Causeway in Bristol, which has been operating since 2019.

All Good Things partners with designers and brands to buy end of line stock to reduce garments going into landfill, and the new store is stocking a carefully curated selection of womenswear and accessories from the likes of Ralph Lauren, Rag & Bone and Michael Kors.

The new store is also carrying a premium pre-loved collection and features designated clothing recycle points and onsite stylists.

Keith Bristow, CEO at All Good Things, said: "We are very excited to begin our expansion across the UK by bringing All Good Things to such an iconic destination.

"It was imperative that our next store location aligned with our wider visions and goals, giving us the opportunity to share our mission of creating a more sustainable fashion industry with a huge and diverse audience, while delivering memorable customer experiences in a beautiful setting.

"The O2 is a great location to add to our portfolio, and with its dedicated approach to leasing, tenant relationships, and continual success, we look forward to what’s to come for All Good Things."

Janine Constantin-Russell, Managing Director of the Entertainment District and Outlet Shopping at The O2, said: "We’re thrilled that All Good Things has chosen Outlet Shopping at The O2 as the place to mark its London and outlet debut – a true testament to the strength of The O2 as a destination of choice, both for outlets and within London’s broader retail landscape."

All Good Things joins fellow outlet debuts of Aatma Aesthetics, the medical aesthetic and skin clinic, and accessories brand Lead + Ball, as well as the likes of Tommy Hilfiger, Calvin Klein, French Connection, Nike and Adidas at The O2.

Outlet Shopping at The O2 is owned and operated by AEG Europe and Crosstree Real Estate.


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