Alexander McQueen to relocate Old Bond Street flagship amid wider restructuring

British fashion house Alexander McQueen is relocating its flagship store on 27 Old Bond Street to a "new, premium location" on the street in the final quarter of 2026.

The house told TheIndustry.fashion that once the store reopens, it will offer a full assortment of ready-to-wear and accessories for both women and men, and that the existing store team will remain in place, "ensuring continuity of service and client experience".

The move "reflects McQueen’s ongoing commitment to strengthening its presence in London”, the brand added.

In 2019, McQueen merged its womenswear store on 4-5 Old Bond Street, which it had operated from 2013 to 2019, with its menswear store at 9 Savile Row to open its current, much larger three-story flagship address at number 27. The address of its new store has not yet been confirmed.

The announcement is part of ongoing global strategic restructuring efforts to restore profitability to the brand, which were announced by the CEO of McQueen's parent company, Kering, Luca de Meo, in September 2025.

As part of the restructuring, De Meo had also announced that more than half of Alexander McQueen's store network could be shuttered, with some locations transferred to other brands within the Kering group, which include Gucci, Saint Laurent, and Bottega Veneta. It is unclear if another Kering brand will be taking over the 27 Old Bond Street space at the moment.

Earlier this week, McQueen announced collective redundancy proceedings in its Italian operations, with 30% of the local workforce at risk. Since the appointment of de Meo in September, the group has been undergoing sweeping changes as part of a restructuring process.

The effects have also be seen in the UK. Last year, McQueen announced that around 55 roles could be cut from the brand's London headquarters, roughly 20% of its head office workforce. The house confirmed it had entered a consultation process with affected staff as part of a wider programme to reset the business and streamline operations globally.

Income for the McQueen brand is not disclosed in Kering's annual accounts but is classified in the “other houses” group, which, in the fourth quarter of 2025, reported a 3% increase in sales. These accounts noted, however, that "losses at Alexander McQueen weighed on profitability despite ongoing deep restructuring efforts".