Aldi is bringing trash chic back this LFW with bin bag gowns

This London Fashion Week, it’s not just fashion bands getting involved in the city-wide extravaganza. In fact, supermarket Aldi has today released a womenswear collection made from household black bin bags.

Aldi teamed up with womenswear designer, Ethan Leyland, to create the new fashion line titled ‘Trash-Chic’. Leyland used the supermarket’s Everyday Essentials Refuse Sacks, made from 60% recycled plastic and costing just £1.25 a roll. The designer and his team spent over 270 hours working on the designs, using over 100 Aldi bin bags in the final products.

Leyland said: "As soon as Aldi approached me with this project, I knew I had to get involved – it’s been some of my best work creating these looks out of just bin bags and I’ve loved seeing the reaction to them. We’ve taken London Fashion Week by storm!"

Fashion fans praised Aldi’s looks. One onlooker said: "I just love what the piece is doing, it really speaks to me", whilst another praised the bin bag looks as "so avant-garde! Where can I get my hands on the collection?".

The bin bag dresses were showcased by two models around Soho, complete with a bag accessory, also made from bin bags.

Julie Ashfield, Managing Director of Buying at Aldi UK, said: "When we labelled our Everyday Refuse Sacks as suitable for a variety of household uses, we really did mean it - from lining your bin, to becoming a runway-ready creation!

"At Aldi, we always look to offer our customers great value, and we’ve shown we can do this even when it comes to high-end fashion. Last year we took on Moschino, recreating its celery bag for a fraction of the price, and this year we’re taking it to one of the biggest fashion events of the year, with looks that only cost £1.25. Our new ‘Trash-Chic’ range is a testament to affordable chic, proving that we’ve turned affordability into an art form!"