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Albaray signals growth ambitions with the opening of its second retail store

Lauretta Roberts
20 May 2024

Albaray, the women's contemporary and conscious fashion brand, is making its growth ambitions clear with the opening of its second physical retail store in Bath.

Located in the historic city's prime shopping area of New Bond Street, the new store spans 1,200 sq ft and will deliver a full brand experience and offer its entire collection.

The brand – which was founded in the wake of the Covid 19 pandemic in 2021 by a trio of senior directors from Warehouse – opened its first physical retail store in Chichester at the end of the last year. The brand is also available via its own website, in select John Lewis stores and online at Next, John Lewis and Marks & Spencer.

Albaray SS24

Supporting the commitment to operating more sustainably, the brand worked with the Jungle Fit collective, an award-winning commercial store fitout company that prioritises people and the planet, including a carbon-neutral approach and using eco-friendly materials such as Coat paint.

The brand described the location as "strategic" due to its aligned demographic, strong footfall, lively shopping area and the city's appeal to overseas shoppers.


Kirstie Di Stazio, Paula Stewart and Karen Peacock

Co-founder and CEO Paula Stewart said: "As we continue to grow the brand, including our online and offline approach I couldn’t be more excited to open our second physical store. Bath offers a fantastic opportunity; and I can't wait to get to know the local community and introduce them to Albaray."

The new store arrives soon after the brand's third anniversary, which it celebrated in March of this year and is a sign of the brand's growth ambitions said Co-founder and Chief Commercial Officer Kirstie Di Stazio: "Being able to open our second store highlights the significant progress the brand is making. Growing our store portfolio is a key ambition and we are thrilled to be opening in such a popular and historic city."

Co-founder and Chief Creative Officer Karen Peacock added: "As a brand, we believe fashion should be effortless, inspiring, offer versatility and be made responsibly, and we are excited to share this vision with the community in Bath. The area has an excellent local scene and energy which we are can’t wait to be part of."

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