Agent Provocateur launches SS25 ‘swim’ campaign starring Kim Turnbull

Agent Provocateur has launched its first swimwear campaign for seven years, starring model, DJ and former girlfriend of Romeo Beckham, Kim Turnbull.

Shot on location in Ibiza, the campaign reflects the party island’s vibe, featuring Agent Provocateur’s SS25 Forever Collection of shiny leopard print bikinis, halter-neck swimsuits, sculptured silhouettes, high shine metallics and daring cut-out pieces.

The collection is described as being "inspired by late night sets that melt into early morning swims”, with “rising force in fashion and music" and Turnbull taking centre stage.

Agent Provocateur Creative Director, Sarah Shotton, said: "Kim captures everything we love about summer, magnetic, inviting and totally at ease in her skin. She brings a realness to our swimwear that’s confident, cool yet captivating."

Turnbull added: "I’m so honoured to be part of this. Agent Provocateur has always been in my life. I used to wear my mum’s hand-me-downs when I was little, so this feels like a full circle moment. And to shoot in Ibiza, it’s like my second home."

With the new campaign, the lingerie retailer "continues to champion women who own their power – on the beach, at the decks, and everywhere in between". The collection is now available online and in stores globally.

Agent Provocateur is renowned for tapping cultural icons to star in its campaigns. Last year, in celebration of its 30th anniversary, Agent Provocateur launched a very raunchy new Christmas campaign starring model and presenter Abbey Clancy and her husband, former England footballer and pundit, Peter Crouch.

The scene is set with Clancy preparing for a sexy rendezvous in a London hotel room, dressed in racy red lingerie from Agent Provocateur’s ‘Forever Collection’, with matching red lipstick, tousled blonde hair and champagne on ice.