Adidas unveils ‘READY’, a new technology inspired collection for the Olympics 2020 and GB Team

German sportswear brand, Adidas has revealed ‘READY’, a new multi-sport collection created for all sports and all weathers.

READY pieces have been designed using Adidas’s latest technology which offers easy movement, comfort and ventilation no matter what the weather.

The company said the launch comes as it sees a global increase in outdoor sports and training, and enables athletes of all abilities to train without the weather getting in the way.

The collection features lightweight running shorts, training shorts and t-shirts as well as heavier hoodies and jackets.

The range incorporates HEAT.RDY technology which helps keep you cool during warmer workouts. The sports retailer added that the tech “will be put through the ultimate test as Olympic athletes take to the global sports stage” wearing pieces from the line.

The range will be worn as part of the national kits by athletes from Team Great Britain, Team Germany, Team Ethiopia and Team Hungary at the Olympics 2020, as well as on the field of play for Adidas athletes and sponsored teams around the world.

The smart layering system featured in the READY collection will also allow athletes to mix and match pieces to build a sports wardrobe according to the season.

The company said it “uses a smart layering system that allows athletes to build modular sports outfits that address seasonal needs, selecting different pieces that can be worn together without bulking at the seams and which allow for maximum movement, comfort and ventilation.”

VP of Design for Adidas, Josefine Aberg said: “Weather has become a major external factor affecting performance, so we set out to create a system that combats external elements so athletes can train without distractions. The collection is inspired by the discipline of a military wardrobe, but with a 2020 feel — functional yet stylish pieces that can be layered to protect you all year round.”

The first drop of the collection will be available online at Adidas.com from March 16, 2020 and in Adidas stores worldwide. COLD.RDY, WIND.RDY, and RAIN.RDY pieces are set to launch in Autumn/Winter 2020.