Follow us

Menu
PARTNER WITH USFREE NEWSLETTER
VISIT TheIndustry.beauty

Adidas releases first product with sustainable Spinnova fibres

Camilla Rydzek
10 February 2022

Adidas has unveiled its first product made in part with Spinnova fibres, eight months after it announced its partnership with the Finnish textile material company of the same name.

The TERREX HS1 has been created for the Adidas' outdoor brand TERREX and is a unisex mid-layer for hikers that also rolls into its hood for easy storage.

It is made in part with Spinnova technology, which sees a minimum of 25% of the fabric coming from wood-based fibres that are mechanically grinded to avoid the use of harmful chemicals. The remainder of the product is made with organic cotton. The garment also uses less water compared to the standard dyeing process as it works with the material’s natural colour and avoids dyeing or bleaching chemicals.

Adidas is an investor of Spinnova and is working to scale-up production of the company's fibres in more products. Adidas said the partnership is part of its journey to create nine out of 10 pieces with a more sustainable technology, material, design, or method of manufacturing by 2025.

Carla Murphy, General Manager of adidas TERREX, commented: “Adidas’ commitment to sustainability is longstanding. Progress is about learning and constantly moving forward – and for adidas this also means partnering to innovate in new areas. At Terrex we are on a journey to drive greater sustainability of our technical apparel and we're constantly looking to find new ways to help end plastic waste. Working with Spinnova is another step on this journey.”

Spinnova’s CEO and co-founder Janne Poranen said: “Spinnova is on a mission to transform the raw material base of the global textile industry by providing radically sustainable and high-performance textile materials. We are very proud of the revolutionary results our teams have accomplished together. Today’s launch is a major milestone on our joint commercial journey.”

A limited number of the adidas TERREX HS1 will be made commercially available online and in selected retail outlets from July 2022.


Free NewsletterVISIT TheIndustry.beauty
cross