Adidas Originals x Molly-Mae to launch with two sneaker silhouettes in April

The footwear collaboration between Adidas Originals and reality TV star and influencer Molly-Mae Hague is finally set to launch on 9 April, with limited-edition reworked versions of the ‘Superstar II’ and ‘Samba’ silhouettes.

Molly-Mae took a “hands-on role” in shaping the look of the capsule collection, while also being involved with the creative narrative.

Both silhouettes “reflect Molly-Mae’s distinct approach to style” - with colourways inspired by iced summer drinks.

The ‘Superstar II’ features a soft cream/white upper and rich brown three stripes and heel detailing. A double-laced construction in complementary “latte-inspired tones” introduces a contemporary update to the classic shell-toe.

The Adidas Originals x Molly-Mae ‘Samba’ reworks the terrace staple with a fresh, modern palette. A ‘matcha-green’ upper is paired with off-white three stripes, a traditional gum sole, and the same double-laced system in off-white and soft pink - “delivering subtle intrigue while retaining the silhouettes timeless appeal”.

Steve Marks, VP Brand at Adidas UK, said: “At Adidas, we partner with individuals who define style through authenticity and a deep rooted connection to our brand.

“Molly-Mae’s relationship with Adidas Originals has developed organically over time as a key advocate of the brand, and this partnership represents a natural evolution - bringing her signature aesthetic to two of our most iconic silhouettes.”

Molly-Mae added: “Seeing my creative vision come to life on two iconic Adidas Originals silhouettes that have long been staples in my wardrobe is a true dream.

“Being so closely involved in the design process and creating products that feel fun, timeless, and an authentic extension of my own personal style has been the best experience. I am so excited to see how others style them in their own way.”

The limited-edition Adidas Originals x Molly-Mae drop will be available from Adidas retail stores in London, including at 8 Foubert's Place off Carnaby Street, at Westfield London (White City), Westfield Stratford City and Battersea Power Station, as well as at Manchester Arndale and via select retailers including JD, Office and ASOS.

For eager customers and Molly-Mae fans, ‘pre-order’ is available from today, 31 March, via the Adidas app - with both silhouettes priced at £100.