Adidas Originals and ASOS unveil fourth collection as partnership expands into menswear

Adidas Originals and ASOS have launched the fourth instalment of their exclusive collaboration, introducing a new womenswear range and the partnership’s first-ever menswear collection following three sell-out drops.

Available from 29 July for ASOS.WORLD loyalty members before launching globally on 30 July, the latest drop is fronted by professional boxer and model Ramla Ali for womenswear, while British footballer Noni Madueke leads the campaign for the debut menswear collection.

Inspired by the freedom and spontaneity of late summer, the womenswear collection combines Adidas Originals' sporting heritage with ASOS' British fashion aesthetic, reimagining classic sportswear silhouettes through a more fashion-led lens.

The range includes updated takes on Adidas Originals staples such as tracksuits, funnel-neck jackets, windbreakers and sleeveless 3-Stripes track tops, alongside statement jumpsuits inspired by the brand's recognisable Firebird design. Towelling, satin nylon, sateen finishes and sheer fabrics feature throughout, while sculptural proportions, dropped waists and signature ASOS embroidery bring a contemporary edge to familiar styles.

Alongside the womenswear launch, ASOS has also expanded the partnership into menswear for the first time. Designed exclusively for the retailer's menswear customer, the collection reworks classic sportswear pieces with tailored influences, heritage-inspired fabrics and preppy silhouettes, reflecting the retailer's continued investment in menswear.

Vanessa Spence, Executive Vice President of Brand & Creative at ASOS, said: "The success of the previous collections gave us the confidence to push the partnership further.”

"By reinterpreting iconic Adidas Originals silhouettes through our British fashion lens, we've created a collection that feels confident, versatile and distinctly ASOS."

The launch also introduces AI-powered virtual try-on for selected looks through the ASOS iOS app, which allows customers to view outfits on themselves or a virtual model.

The latest drop comes as Adidas continues to strengthen its apparel business. In the first quarter of 2026, the sportswear giant reported a 14% increase in currency-neutral revenues to €6.6 billion (£5.7 billion), with e-commerce sales rising 25% and direct-to-consumer sales delivering double-digit growth across all markets.

The Adidas Originals x ASOS collections will be available exclusively on ASOS, with the womenswear range priced from £35 to £120 and the menswear collection ranging from £65 to £300.