Adidas opens first ‘Pulse’ premium UK store

Sportswear giant Adidas is bringing its premium retail concept, dubbed 'The Pulse', to the UK on Friday 28 June.

The new digitally-infused 11,000 sq ft store in Fort Kinnaird, Edinburgh is the brand’s first ‘The Pulse’ on British soil. Shoppers can browse Adidas’ range from trainers and gym wear to running gear and accessories.

Liam Smith, Centre Director at Fort Kinnaird, said: “It’s incredibly exciting that Adidas has chosen Fort Kinnaird as the first location in the UK to open its new Pulse store. It’s no secret how popular the brand is and we have no doubt the store will prove to be successful with our shoppers – whether they’re looking for a pair of new trainers or getting some of the latest gym wear.

“It’s a really exciting time for us, with Mango also opening recently, our different options for fashion are really growing.”

British Land Retail Leasing and Commercialisation Director, Ross McCall, added: “We’ve got a strong track record of attracting the biggest retail brands at Fort Kinnaird and Glasgow Fort, and Adidas is another huge name to add to our offering across both sites.

“We’re very excited that Fort Kinnaird is going to be home to the UK’s first ‘The Pulse’ store and are confident it will be a hit with customers. It’s yet another example of retailers offering unique experiences to engage even more consumers.

“This is another clear indication that the biggest brands are looking to expand their physical footprint, and retail parks are an important part of this. We’re confident that it will help us increase footfall following a successful 2023, and we’ll continue to evolve and improve our offering with even more new fascias, innovative experiences and services for our customers.”