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Adidas launches new share buyback

Jeremy Lim
17 December 2021

Adidas has announced plans to buy back up to 4 billion euros of its shares from 2022 to until 2025. The company also plans to return the majority of the cash proceeds from the sale of Reebok.

The German sportswear company said it plans to cancel most of the shares repurchased during the program, as it has done with previous share buybacks, which would reduce the number of shares and share capital.

The buyback activities are part of plans announced by Adidas earlier this year to return up to €9 billion to its shareholders in the next five years, through dividend payouts of between 30% and 50% of net income from continuing operations along with share buybacks.

The company said in a press statement: "Strong shareholder returns are a key component of Adidas’ new strategy 'Own the Game'. As part of 'Own the Game', Adidas plans to generate substantial free cash flow until 2025 and return the majority of it - between €8 billion and €9 billion - to its shareholders via dividend payments and share buybacks."

In addition, the company will pass on the majority of the cash proceeds from the divesture of US subsidiary Reebok to shareholders, which it expects to be completed in the first quarter of 2022.

In August, Adidas announced that it has entered into a definitive agreement to sell Reebok to Authentic Brands Group (ABG) for up to €2.1 billion ($2.5 billion) as the company focus on strengthening on its core brand.

Harm Ohlmeyer, Chief Financial Officer at Adidas added: "Over the next couple of years, our business will become significantly more cash generative than ever before. And we will hit the road running in 2022: Driven by strong top- and bottom-line improvements, we will once again generate a high free cash flow, which we will almost entirely return to our shareholders next year."


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