Adidas launches exclusive product app CONFIRMED in the UK
Adidas has announced that its CONFIRMED app will immediately launch in the UK, allowing users to gain exclusive content and products.
The app launched in the US last summer and is launching across Europe, showcasing exclusive collections and collaborations, interviews with actors from the creative scene and insights into the brand’s archive.
Playing host to highly anticipated releases, app users will be able to exclusively access number of drops including Sean Wotherspoon, Pharrell Williams, Craig Green, Wales Bonner, Y-3.
As part of the app’s European launch, CONFIRMED will host exclusive face to face interviews between footballer Paul Pogba and photographer Ciesay, as well as UK rapper Unknown T and French rapper Gazo.
Tareq Nazlawy, Senior Director of Digital Strategy, said: "We’re proud to say that CONFIRMED has been thoroughly well received in both the US and China, with app downloads exceeding expectations. For us, however, what has been particularly encouraging is the enthusiastic community response to both the in-app product drops and the exclusive editorial content on offer.
"We’ve seen really high levels of engagement with many fans of the brand enjoying the opportunity to discover the untold stories behind some of our most high-profile collaborations, technologies, and campaigns. Launching the app in Europe is an exciting moment for the brand and we’re looking forward to welcoming new users to the CONFIRMED experience."
In addition to exclusive content and curated product offerings, CONFIRMED deploys adidas’ most up-to-date release mechanisms and state-of-the-art digital security to offer users a fair and secure way to access these highly sought-after drops.
The CONFIRMED app is available now in the UK, France, Italy, Poland, Spain, Germany and the Netherlands.
