Adidas appoints Alasdhair Willis as Chief Creative Officer

Adidas has announced the appointment of Alasdhair Willis as Chief Creative Officer. Willis will provide global creative leadership, develop and nurture the brand’s creative culture, and empower teams across all design functions.

In the role, Willis will be the lead within the Adidas design community and is responsible for shaping, defining, and shepherding the creative direction for the global brand and its three major labels: Performance, Originals, and Sportswear.

Willis will join Adidas in April 2022 and will report to Brian Grevy, Executive Board Member of Global Brands.

Willis has a long-standing connection to Adidas that dates back to 2005, most notably through his role in the concept and development of Adidas by Stella McCartney in partnership with Stella McCartney. He has remained integral to the growth and development of the partnership since its launch.

Outside of his work with Adidas, he has served as Creative Director of British heritage brand Hunter, transforming the small single product business into a multi-category global fashion brand. Adidas added that Willis's diverse experience brings not just creative expertise, but the "ability to deliver across commercial, strategic, and leadership functions".

Commenting on his appointment, Willis said: "Stepping into a permanent role at adidas and evolving our partnership is a great privilege and feels like an incredibly exciting and natural next step. The power and influence of the brand on sport, sports culture, and beyond is immeasurable. I welcome the opportunity to help establish a new era of design and brand leadership at adidas and, together with the team, take adidas to even higher levels."

Brian Grevy, Executive Board Member of Global Brands, added: "Alasdhair is a true icon of the industry and together we have produced some of adidas’ most innovative work, so to now have him lead our design community and set the future of our brand expression is a wonderful thing. We are looking forward to seeing the influence of his unique creative vision, experience and expertise from developing and establishing some of the world’s most recognised brands."