Adidas and Beyoncé reveal first IVY PARK collaboration

Adidas and Beyoncé have unveiled the first collection to form part of the IVY PARK global partnership, between the sports giant and music icon, which was announced in spring of this year.

The gender neutral collection will go on-sale in stores and online on 18 January features an array of performance apparel and accessories with a focus on layering to enable the wearer to create their own looks.

Items in the line include a utilitarian jumpsuit, cargo pants, hoodie, cycling shorts, backpack, bag, sports bra and four styles of footwear with a palette focusing on the vivid colors of solar orange and maroon with cream.

Credit: Parkwood Entertainment, Photo by Melina Matsoukas

IVY PARK was initially conceived in 2016 as an athleisure collaboration in partnership with Topshop tycoon Sir Philip Green, and it was sold in stores such as Topshop, Selfridges and Zalando. However Beyoncé announced she had taken full ownership of the brand at the end of 2017 and revealed the partnership with Adidas in April.

"It is a dream come true to re-launch IVY PARK as the sole owner," said Beyoncé. "My team has worked hard with the adidas team in bringing my vision to life for this first collection and I am grateful and proud. From the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favourite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly."

Credit: Parkwood Entertainment, Photo by Mason Poole

"adidas is the creator's brand and has always championed the creative mindset," added Torben Schumacher, General Manager adidas Originals and Style.  "With Beyoncé we have the shared goal of putting creativity at the forefront of everything we do to go beyond what we've done before and create something entirely new. The first adidas x IVY PARK collection unites the vision of Beyoncé with adidas' expertise and authenticity in sport and innovative design; the undeniable work ethic and steadfast point of view of Beyoncé shows through in every detail within the collection."