Adidas has reached a significant milestone in 2020 on the road to sustainability, as for the first time more than half of the polyester used in adidas products will come from recycled plastic waste. From 2024 onwards, the company is committed to using only recycled polyester.
The news comes as the company releases further targets towards its future and sustainability.
In 2020 Adidas also plans to produce a record 15-20 million pairs of shoes with plastic waste collected from beaches and coastal regions. Last year, Adidas produced more than 11 million pairs of such shoes.
The use of recycled plastic in products is part of the company’s efforts to avoid plastic waste and stop the pollution of the world’s oceans. In 2020, Adidas will introduce new product categories based on sustainability criteria
Adidas’s targets and work towards its future and sustainability include:
- From 2024 onwards, Adidas will use only recycled polyester in every product and on every application where a solution exists.
- The first fully recyclable running shoe “Futurecraft Loop” has been in the test phase since 2019. The market launch is planned for 2021.
- Adidas is already working on the development of bio-fabricated materials for sports apparel and presented first prototypes for tennis wear prior to last year’s Wimbledon tournament.
- Adidas will use recycled packaging to deliver products to stores in the future.
- Since 2019, consumers in the UK have been receiving a voucher for the Adidas online store when they return used but still functional products.
- By 2030, Adidas will reduce greenhouse gas emissions from both its own activities and those of its suppliers by 30% compared to the year 2017.
Earlier this month, Adidas launched its reimagined SS20 women’s sportswear collection, a versatile collection created to inspire the athlete in all women.