Adanola expands into kidswear with mini-me collection
Cult sportswear brand, Adanola, has expanded into kidsware with the launch of 'Mini Icons'. Doing what it says on the tin, Mini Icons reimagines best-selling womenswear into miniature versions for kids aged 2-4.
Last week, the brand took to Instagram to announce "something mini is coming" with a teaser clip.
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Today, it has launched the limited edition kidswear capsule collection. The cosy range consists of six styles all in one size - 2-4 years old. Prices range from £24.99 for sweatpants to £32.99 for a knitted jumper - all imbued with the brand's instantly recognisable logo, of course.
The campaign features Stylist and Designer Veneda Carter as well as Supermodel-turned-fashion brand owner Elsa Hosk along with their mini-mes.
Hyrum Cook, Founder of Adanola, said: "We’re thrilled to introduce Mini Icons, which sees our bestselling knitwear and sweat styles translated into mini versions. The new limited-edition capsule allows us to tap into a new category, whilst allowing another generation to enjoy our signature styles."
Cook, who recently stepped down from the CEO role after nine years, founded Manchester-based Adanola in 2012. Earlier this year, the company appointed Niran Chana as Chief Executive Officer to drive the brand’s international expansion. As part of its plans for international expansion, it opened up a new Manchester HQ.
Marking another milestone, this year, the social-first brand also made The Sunday Times Hundred 2024 - a list made up of the UK's fastest-growing companies. Adanola took seventh place after growing 201.52% to £57.4 million.
