Acqua di Parma to offer Father & Son charity grooming service at Selfridges

Acqua di Parma’s Barbershop in Selfridges London is to offer a new and exclusive ‘Father & Son’ grooming service, in a bid to raise vital funds for the Royal Marsden Cancer Charity in support of this year’s 'Father & Son Day'.

Available from 19-27 June, including across the Father’s Day weekend, all proceeds from each £65 Father & Son service booked will be donated to the Royal Marsden Cancer Charity.

Set up in 2014 by testicular cancer survivors Daniel Marks and Jack Dyson, 'Father & Son Day' was designed to elevate consciousness around male cancer and encourage an open dialogue around men’s health, whilst raising money for The Royal Marsden Cancer Charity.

Acqua di Parma UK general manager Stephane Euzen said: “Since the Acqua di Parma Barbiere range launched in 2019, one of the messages of the campaign was the celebration of the authentic relationship between father and son; the passing down of rituals and traditions from one generation to the next.

“We are very proud to be working with our friends Daniel and Jack for Father & Son Day 2021, to celebrate this special relationship between father & son and most importantly to help raise money and awareness for the amazing work done by The Royal Marsden.”