ACAI Outdoorwear moves to new HQ and opens London showroom
ACAI Outdoorwear, the premium women's outdoor brand, has relocated to new headquarters in North Wales and opened a London showroom as it accelerates its ambitious plans for expansion.
The new 7,000 sq ft purpose-built premises see operations split over two floors with an open plan environment accommodating the business’s design, marketing and customer relations teams on the first floor, and a reception area, presentation space, and kitchen facilities on the ground.
A new central London showroom has launched this week, providing an enhanced media service including one-to-one brand appointments and a same day sample facility.
The showroom will be managed by Gautier Communications, located at Rankin Studios, 110-114 Grafton Road, London, in collaboration with ACAI Outdoorwear’s retained PR consultancy, The Strong Agency.
The move comes as the brand enjoys continued rapid growth, with sales of the its signature Skinny Outdoor Trousers soaring by over 3,000% in Q4 and contributing to a 154% increase in annual revenue (February 2020 – 2021).
ACAI Outdoorwear was founded in 2016 by Kasia Bromley and husband and business partner Joe. Over the last five years ACAI Outdoorwear has shaken up the women’s outdoorwear market with its Skinny Outdoor Trousers, which mimic a skinny jean but have all the performance benefits of an outdoor garment.
The growing collection now includes a wide range of variations on the signature trouser, alongside base layers, upper body wear and accessories with further products promised this year.
Co-Founder and Managing Director of ACAI Outdoorwear, Joe Bromley, said: “2020 has been an exceptional year for the business, with record sales and customer growth. As we further accelerate our ambitious expansion plans in line with demand, we’re pleased to move into these new modern facilities. They position us well for continued future growth.”
Co-Founder and Creative Director Kasia Bromley added: “This is an exciting time for the brand. As we look to further push the boundaries of women’s outdoorwear with our expanding collection of stylish, innovative and high-performance clothing the time was right for us to secure a presence in London.
“The showroom provides a fantastic opportunity for media to view the collection in the fabric and experience the performance benefits first-hand.”