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ABG signs with SportChek to expand Reebok to Canada

Jeremy Lim
10 March 2022

Authentic Brands Group (ABG), has announced an expanded partnership with Canadian multichannel retailer SportChek, expanding Reebok in Canada.

The long-term agreement will see SportChek carry Reebok's apparel and footwear across mens, womens and kids in 300 of its corporate-owned stores and complementary e-commerce websites.

SportChek anticipates the rollout of an expanded Reebok assortment across its banners to begin this autumn. The strategic partnership between ABG and SportChek will also cover SportChek and Sports Experts banners.

Nick Woodhouse, President and CMO at ABG said: "We are thrilled to expand Reebok’s footprint at SportChek. As a native Canadian I am personally acquainted with Canada’s vast retail landscape, and there is no question that SportChek is the quintessential destination in the region for consumers seeking active and lifestyle brands. This partnership further cements Reebok’s presence in this very important and active market."

Stephen Brinkley, President of SportChek added: "SportChek is proud to partner with ABG and expand its role as a key retail destination in Canada for Reebok.Reebok provides an incredible product assortment and brand value to our customers, and we look forward to partnering with RDG on an enhanced Reebok offering of high quality and modern styles."

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