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Abercrombie & Fitch to celebrate its first bespoke holiday collection at Regent Street

Jeremy Lim
04 November 2021

Abercrombie & Fitch has announced the launch of its first bespoke holiday collection with a celebration in its newest store at 150 Regent Street.

From 12-14 November, adult customers can enjoy a pop-up bar and complimentary cocktails from 1pm whilst shopping the brand's latest party-wear collection.

Highlights of the collection includes the Abercrombie & Fitch wool overcoat, vegan suede jacket and Sherpa-lined vegan leather shearling coat for its winter essentials. The women’s collection offers velvety soft bodysuits, vegan leather skirts, glittering mini dresses and satin camis while men's offerings include smart shirts, oversized crew neck jumpers and premium denim.

The complimentary menu includes five festive-inspired cocktails using Portobello Road Distillery spirits, designed and created by the London-based distillery.

Katie Adams, Director, EMEA Marketing at Abercrombie & Fitch said: "We’re constantly focused on our millennial customers’ mindsets, and we know holiday parties and gatherings with friends or family are a huge part of their lifestyles this time of year.

"We’re looking forward to showcasing our new holiday line, which offers elevated styles perfect for anything from wintery trips, to intimate friends-mases, to glamorous New Year’s Eve soirees - all to ensure our customers have a comfortable, confident, stress-free holiday season."

Tom Coates, Brand Director of Portobello Road Distillery added: "We’re honoured to be working with Abercrombie & Fitch for this special pop-up bar at their Regent Street store. The opportunity to bring joy directly to the consumer is something we thrive on, and we can’t wait to serve Abercrombie’s customers."

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