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Abercrombie & Fitch launches “For Justice” collection to amplify black voices

Jeremy Lim
16 February 2022

Abercrombie & Fitch has launched a gender-inclusive, purpose-led product capsule, "For Justice, For Growth", with the intention of amplifying Black voices throughout Black History Month and beyond.

Designed by members of Abercrombie & Fitch Co.’s BIPOC Associate Resource Group (ARG), the collection feature Abercrombie associates’ own words, calling for unity, equity, the need to elevate Black voices, and respect both Black history and Black futures across the Abercrombie & Fitch and Abercrombie kids range.

The retailer will also be donating $250,000 in anticipated proceeds from the collection’s sales to The Steve Fund, an organisation dedicated to supporting the mental health and emotional well-being of young people of colour.

Evan Rose, co-founder and President of the Board of The Steve Fund, said: "We are honoured to be part of the Abercrombie & Fitch For Justice, For Growth collection. Because of the commitment of companies like Abercrombie & Fitch to improving their communities, and especially communities of colour, we are able to amplify the difference all of us can make promoting the mental health and emotional well-being of young people of colour. We are stronger when we work together, and very grateful."

Abercrombie’s first For Justice Collection, "For Justice, For Peace," was introduced in February 2021 to recognise the ongoing cultural movement and need for racial equity, with the second capsule "For Justice, For Joy", featuring Ohio-based artist Francesca Miller’s artwork emblazoned across a series of tees.

Kristin Scott, Global Brand President at Abercrombie & Fitch Co added: "The For Justice, For Growth collection truly emulates the passion of our associates, who are not only the heart of our company, but also serve as proponents for change throughout our communities.

"We are thrilled to bring the vision and passion of Abercrombie & Fitch Co. associates to life and to do so benefitting our partners at The Steve Fund and the vital work they do for young people of colour."

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