A$AP Rocky appointed Ray-Ban's first Creative Director

Creativity intersects the world of music and fashion, take Pharrell's influence as an example. The lyricist successfully swayed into the fashion sphere in February 2023 when he stepped into the role of Creative Director at Louis Vuitton menswear. Now, Ray-Ban has announced the appointment of multi-hyphenate artist A$AP Rocky as its first-ever Creative Director.

A$AP Rocky, also known as Rakim Mayers, has taken the world by storm since his emergence on the rap scene in 2016. Now, on the heels of his fourth studio album, Don’t Be Dumb, Rocky takes the helm at Ray-Ban Studios - the creative platform, launched in 2011, which celebrates the power of music. Here, he will guide creative projects and shape the future of the brand’s image.

Rocky's appointment starts as it means to go on with his first collection dubbed 'Blacked Out' - a series of redesigned Mega Icons with a brand new lens type. The collection, a blend of "rich heritage with contemporary culture", is expected to be released this April.

A$AP Rocky said: "I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving.

"I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban."

Leonardo Maria Del Vecchio, President of Ray-Ban, added: "Ray-Ban transcends the eyewear industry; it's not just a brand, it’s a lifestyle. For nearly 80 years the brand has been on the faces of the most iconic musicians, artists, actors and heroes – shaping and re-shaping the status quo, leading cultural revolutions of all the times.

"Today, we are welcoming A$AP Rocky into our family; he’s a visionary artist and creator. His ability to push the boundaries of the diverse worlds he explores aligns with the Ray-Ban DNA. We are reinforcing the brand's values of innovation, pioneering spirit, and courage. Let the future begin!"