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By Rotation opens summer pop-up at Belgravia

Jeremy Lim
08 August 2022

Following the success of their pop-ups at Westfield, Marylebone and Cheshire Oaks, Social fashion rental app By Rotation have opened a new London Summer pop-up.

Located in Belgravia, the pop-up will run until 20 September and features a ‘rotation station’, where rotators can drop off and pick up their rented looks in store.

'Rotators' can also book in a styling session through the By Rotation website. Someone from the team will curate a specific edit for them to achieve their dream rental look.

Visitors are invited to try on rentable occasionwear from luxury brands including The Vampire’s Wife, Ganni, Jacquemus, Zimmerman, Rat&Boa and Rixo.

Renting items from the pop-up space will operate completely cash and card free. By downloading the free app, users can create a profile free of charge with no waiting list. Once approved, users can start listing, renting and now buying right away.

Commenting on the pop-up, Founder Eshita Kabra-Davies said: "I’m pleased to be bringing our Summer pop-up to life following the tremendous success of our last London pop-up on Marylebone Lane. As with every By Rotation pop-up, we wanted to design a welcoming and engaging space where our community can enter and feel as if they’re stepping into the app. It’s the perfect place to find any last-minute wedding guest dresses or emergency date night looks.

"I’m also excited to introduce our first ever ‘rotation station’ where our rotators can come to rotate their looks in person. We also have a resale rail enabling customers to buy popular pieces from the platform. To be on Elizabeth Street is truly the perfect location for this pop-up. It’s great to be amongst other independent brands on the street and I can’t think of a better place for a Saturday stroll discovering the local boutiques & restaurants."

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