4th & Reckless launches at END with exclusive styles
Accessible womenswear brand, 4th & Reckless, has launched at END Clothing in its Milan, Glasgow, and Newcastle stores. The partnership includes a curated selection from the latest 4th & Reckless collection ‘Fourth Country Club’ as well as exclusive silhouettes.
Born in Manchester in 2016 by Founder and CEO Pawan Khosla, 4th & Reckless has built a loyal following, particularly through its third-party channels including Selfridges, ASOS and Bloomingdale’s. In addition, the brand has collaborated with Anthropologie, Namshi, The Iconic, Nuuly and Saks.
To tackle global expansion, the label has also collaborated with top influencers including Elsa Hosk, Loz Vasallo, Mimi A.R, Georgina Lennon and Luana Barron to accelerate growth. Most recently, 4th & Reckless made waves with its debut catwalk show at London Fashion Week that set out to redefine its messaging and branding.
Now, END will showcase select styles from its Autumn Winter collection ‘Fourth Country Club’. This edit draws inspiration from 90s sportswear, creating a vintage varsity aesthetic for everyday wear.
Pawan Khosla, said: "This partnership with END marks a significant moment in our premium journey. Alongside our LFW catwalk show, this launch reflects our growth and dedication to timeless, considered fashion and we’re excited to see the response.
"For the retail space, we have remained true to our brand DNA, embracing a clean and minimalist aesthetic that is instantly recognisable to our customers. With continued strong YOY sales, we’re excited to explore new ways to engage a wider market and elevate the 4th & Reckless shopping experience."
4th & Reckless isn't stopping at END, it is also set to announce further retail partnerships later this year.