247 by Represent to launch first womenswear collection with Soho pop-up

247 by Represent, the performance-focused offer from British streetwear brand Represent, is launching its first womenswear collection, with a three week pop-up running from 9-27 April at 52 Brewer Street in London’s Soho.

The 14-piece 247 Woman line is described as "timeless pieces you can wear both in and out of the gym" and includes the ‘DNA Sports Bra’, ‘DNA Legging’ and ‘DNA Training Jacket’.

Designed to withstand hard training, it also includes a range of sustainably sourced fabrics throughout the collection in a nod to "being kind to the planet".

The launch follows on from the debut mainline Represent Woman collection, which launched in February 2025.

George Heaton, co-founder and Creative Director of Represent, said: "The rate at which 247 has grown since its inception in 2020 has been incredible. Launching 247 Woman was the natural next step for the brand.

"We have so many women already in our community who attend our events and runs all over the world, so we know the demand is already there.

"It’s been exciting to see the 247 Woman collection come to life in its own true style, while retaining the signature look and ethos of the original line."

247 Woman was designed by Represent’s Head of Womenswear, Toni Purdie, former head of design at Topshop. She commented: "When creating both Represent and 247 Woman, the aim was to give them their own identities while taking inspiration from what the menswear line has already established.

"Our first 247 Woman drop is all about creating a solid foundation. We have spent months developing and trialling best-in-class performance fabrics to create our core collection of gymwear with lasting style that can go the distance."

The initial 14-piece 247 Woman collection will be followed by further drops later in the year.