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247 by Represent launches first performance trainers

Tom Bottomley
21 January 2025

247 by Represent, the performance-focused offer from luxury British streetwear brand Represent, is launching its first running and training shoes, accompanied by a 12-piece apparel collection.

It follows on from the success of the brand’s first foray into footwear in December 2024, when it released the Puma x 247 ‘Deviate Nitro Elite 3’ trainers as part of its first-ever collaboration collection with the sportswear giant, which also included its first womenswear products.

The collaboration trainers sold out within minutes of launching, which bodes well for the launch of 247’s solely own-brand ARC-1 Runner and ARC-2 Trainer for men and women, along with the new accompanying 247 Archetype apparel line.

Its entry into the performance trainer market kicks off a new set of product developments and releases in 2025 for 247 - the fastest-growing arm of the Represent business.

George Heaton, co-founder and Creative Director of Represent, said: "Launching 247 footwear has been a major goal on the vision board since the brand took off back in 2020. 247 has evolved so much since then and to have another mission come to life is amazing to see.

"After two years of designing and fine tuning we’ve created two shoes to serve our fitness community and this is just the beginning of what’s to come."

The lightweight and breathable ARC-1 Runner combines innovative engineering and modern design for a versatile running and lifestyle trainer, which has built in shock absorption. Suitable for shorter distances, it is designed for optimal performance in 5-10km runs and everyday wear. The EVA midsole is said to be able to withstand one million steps while maintaining shape and cushioning.

The ARC-2 Trainer is designed for hybrid gym activities such as strength training and conditioning sessions, "delivering stability, comfort, and lateral support". It comes with a knitted upper with TPU overlays to provide support and flexibility for dynamic movements. A flat outsole with minimal toe spring ensures maximum stability during weightlifting, while TPU reinforcement between outsole layers enhances rigidity for side-to-side movements.

Represent opened its first UK flagship store at 21 New Cathedral Street in Manchester in October 2024, with a whole floor dedicated to its 247 line. It is set to open another store in London’s Soho in spring 2025, which will also feature a designated 247 space.


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