2022 Andam Prize winner Botter offered mentoring programme with Mytheresa
Botter, the newly crowned 2022 Andam Grand Prize winner, has been offered a 1-year mentoring programme with luxury fashion e-commerce platform Mytheresa.
Designed by Lisi Herrebrugh and Rushemy Botter, the gender-fluid “Caribbean couture” brand was among 13 total finalists selected by a jury including Chanel President of Fashion Bruno Pavlovsky, Kering Chairman and CEO François-Henri Pinault and LVMH Group Chairman and CEO Sidney Toledano.
Other finalists included South African menswear designer Lukhanyo Mdingi; Ottolinger, a womenswear brand based in Berlin; Copenhagen-based men and womenswear label Heliot Emil; the gender-neutral Cool TM brand and New York designer Peter Do.
The duo will share €300,000 ($314,360) as a prize, as well as receive coaching from Chanel's Pavlovsky and Instagram’s VP fashion partnerships, Eva Chen. Both Herrebrugh and Botter have also been invited to Mytheresa's headquarters in Munich for a series of sessions with members of the senior leadership team.
The mentoring program will include quarterly digital touch base and a dedicated 360° campaign on the platform's digital assets.
Michal Kliger, CEO Mytheresa said: "I would like to applaud the creativity, diversity and high quality of the projects presented by all 13 selected finalists. The future generation is very conscious on the matter of sustainability, which we have seen in many aspects of their work.
"This year again, the ANDAM Fashion Awards has been an impressive competition. Mytheresa is particularly looking forward to working with Botter, 2022 ANDAM Grand Prize Winner, in order to help Lisi Herrebrugh and Rushemy Botter develop their label and strengthen their international reputation.
"Mytheresa is proud to be part of the sponsors of the ANDAM Fashion Awards, which offer a unique opportunity to young talents to access invaluable advices and expertise that will help them in structuring and expanding their business."