£2.1bn set to be spent in Boxing Day sales as ASOS predicts 90s fashion to be a big hit
Some £2.1bn will be spent on Boxing Day sales today (an average of £136 per Brit) with online fashion giant ASOS predicting trends such as 90s styles and bright, bold colours to be a hit among fashion shoppers.
While footfall slumped at physical retail in the run-up to Christmas due a surge in Omicron cases, around a quarter of Brits (23%) are set to go online today and spend with Gen Z and Millennials expected to be the biggest shoppers with 67% saying they will go online to find a bargain.
Among the top expected sellers are jeans with 45% of shoppers putting them at the top of their wishlist along with coats (36%) and trainers (36%), according to Data from ASOS 2021 Trends Report and Opinium’s survey of 2,000 UK adults.
With the 90s trend set to continue into 2022, baggy jeans and cargo pants are also expected to be popular and, as consumers look forward with more confidence, bright colours will be favoured.
A quarter (24%) of 18-35 year-olds say they will be wearing oversized fits in 2022 and a fifth (20%) say they will be going for big and bold colours.
This is a continuation from 2021 where oversized styles accounted for 60% of male jersey tops sales at ASOS and there was a 135% increase in the number of women’s flares sold, with 446,000 pairs bought in the last year. The resurgence of the 90s was also seen on ASOS Marketplace with searches for ‘halter top’ up a huge +37,437%.
Vanessa Spence, Commercial Design and Visual Director, ASOS said: “90s trends are still massively popular among 20 somethings who didn’t get to experience flares and crop tops the last time around. We’re also going to see 00s trends have a revival next year, so expect low rise jeans, double denim and mini skirts to feature in lots of edits. If you need inspiration after living lockdown in muted colours, pop bright colours were seen across all the catwalks in the recent shows so are going to be huge in 2022.”
According to ASOS, other hot trends from 2021 which are predicted to continue in 2022, include:
- Green with envy: Bold Green has been the colour of the moment. Pink colours are also predicted to be big favourites in 2022.
- The Lipstick Effect: cult favourites Mac Velvet Teddy and Charlotte Tilbury Pillow Talk drove lipstick sales in 2021. ASOS Face + Body experts predict lip gloss is going to be the big seller of 2022.
- Less comfort, more chic: the second half of the year saw an 30% uptick in sales of black trousers.
- Wedding bells are chiming again: ASOS became the destination for fashion focused brides and bridesmaids, with 1.5m wedding and bridesmaid dresses sold across 113 countries. Lace detailing was the feature brides wanted most, with 15,000 brides choosing to walk down the aisle in ASOS’ Iris maxi wedding dress which features a lace bodice. Sage green was the colour of choice for bridesmaids’ dresses. Grooms and male guests were also well suited and booted, with sales of more than 100,000 complete suits and demand for formal shoes up by 80%.
- Going "out out": one pair of high heels was sold every 13 seconds in the second half of 2021, as Brits took pleasure in socialising again after lockdown ended.
TV personalities are expected to remain a strong influence after "The Love Island effect" worked its magic this year – Love Island winner, Millie Court, was seen out in a tie-dye co-ord which then sold out within a week. She was given a run for her money by Sex Education's Jackson Marchetti, who triggered 34,000 sales of varsity jackets during the autumn/winter season.
The full ASOS trend report can be read here.