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00.thestore announces pop-up to champion sustainability

Sophie Smith
03 November 2022

Sustainability-focussed pop-up 00.thestore is opening its second space on 14 November 2022, bringing together a curation of 85 planet-conscious brands this festive season.

Located at 4 Conduit Street, London, the pop-up hopes to shift the narrative around festive gifting, championing brands and products that promote sustainability.

The space will feature a selection of "industry-leading, innovative and established brands", including Chilly's, House of Sunny, Wild, Daye, Lomi, Aarke, Suri, Birdsong, Damson Madder, Kloris and Roam.

Alongside its retail offering, the pop-up will host a range of workshops and panel discussions with industry experts from the sustainability space, as well as activists and social media influencers.

In addition, a selection of brands will host their own events. This includes Mindfulness Morning with Rain CBD, Make your own terrarium with London Terrarium, Plant Repotting Workshop with SowVital and B-Curious: an informative evening with the B Corp team on how to start the verification journey.

To celebrate 'Sustainable Saturday' on 26 November 2022, 00.thestore is also launching an online platform for customers to shop the pop-up's offering online and encourage consumers to opt for more planet-friendly choices. For this, the brand has partnered with Bodo to offer an eco-friendly delivery service.

Zora Feraji, Founder of 00.the store, said: “After the success of the first 00.thestore pop-up earlier this year, we’re back for a second time with a focus on mindful gifting this festive season.

"In an ever-confusing world for consumers, 00.thestore provides a trusted environment for shoppers to feel confident that the items they chose are good for the planet. We’re really excited to be hosting such a large number of responsible brands in one place to make it as easy as possible for people to invest in conscious items for themselves and loved ones.”

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